#1   Legal Aspects for Startups /in association with startups

Yoda simply puts it "Do Or do not. There is no try. Ideas are easy. Implementation is hard." eSummit’ 16 brings to you a chance to make the world your workshop and participate in a series of seminars. The Legal Aspect for Startups workshop in this series takes you all the way from implementing your idea to expanding your business overseas with keen eyes on the legal aspects for a thriving business. Learn from an exciting case study and participate in eye opening activities. Key topics covered during the workshop will include:

  • JOURNEY FORM IDEA TO PROTOTYPE TO COMPANY: How to make an idea come to life? unique strategies to get a successfull start?
  • PROTECTING THE INTANGIBLES- Patents, Trademarks and Copyrights: ensuring exclusiveness?
  • EXPANDING BEYOND INDIA – insights to Launch in Asia, EU and US
  • Q&A : Interact and get valueable feedback.

#2   Digital Marketing Essentials /in association with startups

MARKETING IS NO LONGER THE STUFF THAT YOU MAKE, BUT ABOUT THE STORIES YOU TELL. CONTENT IS FIRE, SOCIAL MEDIA IS GASOLINE. Ignoring digital marketing is line opening a business but not telling anyone, simply put: a major criterion of whether your start-up is thriving in business is how much google loves it. The question is no longer whether you do digital marketing or not but how well you do it. eSummit’16 brings to you a workshop to tell a story on digital marketing and how to do it “well”.

The second workshop in this series will demystify Digital Marketing and will put a structure towards how a start-up can go and build a brand and can win their First Few Customers. This workshop will include all the key aspects of Digital Marketing:

  • Defining the Ideal Buyer: Map the buyers journey and draft out a Digital Marketing strategy.
  • How to analyse competition on multiple parameters: sharpen your messaging and be contextual to your buyers.
  • Best practices of SEO and SEM to build traffic to your web site using the existing content.
  • Do’s and Don’ts of Content Creation.

How to repurpose one content type across multiple formats.
How to push your content using emails and social media channels
How to identify your Influencers who can accelerate your digital presence.
Measurement of all the efforts (Various Analytics tools and reports as samples)

#3   Design Thinking /in association with startups

The world of business has never been more volatile or unpredictable. Sources of competition and disruption can appear anywhere—not just disruption in products, services, and technology, but also in channels to market, policy, talent, brands, and supply chains. The ability to think creatively hence has become a necessary component for survival. Innovation and Creativity though have a mist of mystery drawn on them. The popular notion is that it takes that specially gifted leader – a la Steve Jobs, to lead the rest of us into that domain. But what if that thinking and notion was false?

Creativity is not the domain of a gifted few. Each of us can be taught to be creative through flexing our thinking. It is hence a learnt skill that is applied consciously. In a delightful 2.5 hour session that is engaging & practical – participants can quickly learn how they can pick up this important skill & also learn more about it. All you need for this workshop is an open mind …. And yes your notebook & pen to jot down ideas that will get your head buzzing!



Q. Do I need to pay to attend Workshops?
A-> Registration fee for eSummit’ 16 is inclusive of all charges. No additional payment is required to attend workshops.

Terms and Conditions

  • It is mandatory for participants to register online for eSummit‘ 16
  • Ensure that registration form at this page is also filled
  • All conflicts are subject to jurisdiction of Kanpur courts only